Our story

How it all started

For many years, Eastern Bridge Global Trade has been involved in the New Zealand honey sector, working closely with organisations like the UMFHA (Manuka Honey Association). Today, we are using our extensive experience to identify leading honey producers and introduce them to Asian markets. Eastern Bridge Global Trade now have 4 Manuka Honey based brands onboard selling throughout Asia including our own brand Pakihi Valley.

Meet our team

Pakihi Valley is owned by Asia export agency Eastern Bridge Global Limited headquartered in Hawke's Bay, New Zealand.
Christian Subritzky
General Manager
Christian oversees Pakihi Valley Limited which is Eastern Bridge Global owned. He is responsible for the management and regulatory affairs, and communications functions the business.
Johann Ander
Senior Beekeeper
Johann is passionate about beekeeping ever since he was young buck. He has over 10 years of experience and has a Certificate in Apiculture, along with a DECA license.He completed an internship and knowledge exchange to Japan to visit one of the most successful honey sellers in the world.
Lewis O'Donnell
Director
External appointments:
Partner - Eastern Bridge Global
Hello Wellness Group
Pakihi Valley
Health Kiwi
Wayne Xu
Director
External appointments:
Partner - Eastern Bridge Global
RMPS International Logistics
Health Kiwi
Pakihi Valley
Simon Appleton
Director
External appointments:
Partner - Eastern Bridge Global
Consulate of the Republic of Korea
Executive director - Korean Business Council Pakihi Valley
Eastern Bridge Digital